A managed partnership for owners and operators who’d rather focus on the upside than build an operating team. We run your facility alongside our academy: software, staff, lifeguards, programs, marketing, the whole stack. You keep ownership, a share of the revenue, and full transparency on every number.
Prefer to run it yourself with the free software? Claim your facility the self-serve way →
Two paths
Most facilities pick the self-serve route and run the software themselves. A smaller group would rather not run anything at all. Both are valid. Pick the one that fits.
The free plan is the whole product: bookings, check-ins, members, payments. Capped at 50 active members. Pay only when you outgrow it.
We bring the software, the operating team, the programs, and the members. You keep ownership and a defined share of the revenue. Terms are tailored per facility.
What we bring
Nothing you see below is new for us. It’s the same playbook that runs our own academy sites, now pointed at your facility.
Every facility on our network runs on the same platform: bookings, check-ins, memberships, payments, reports, staff mobile apps. No extra licence for you.
Front desk, duty managers, scheduling, member services, cleaning coordination, incident reporting. A lean team that knows how to run a busy facility.
For pools, lifeguards and swim instructors. For courts and studios, qualified coaches. Our instructor pool is the same one that powers the Elitesgen academy.
Swim lessons, small-group coaching, clinics, holiday camps, corporate sessions. Revenue doesn’t wait until we build awareness; the programs ship with us.
You show up on the Egen Active member app, on the Elitesgen academy audience, and on the corporate, estate, and school wallets already plugged into the network.
We run your hours like it’s our own P&L, because it partly is. Heatmaps, price elasticity, waitlists, churn alerts, retention flows. Constantly tuned.
What you keep
We’re looking for facilities to run alongside our academy, not buy out and rebrand. The point is that both sides keep what they’re good at and share the upside. Here’s how that looks in practice.
The facility is yours. Always. A partnership is a commercial arrangement, not a transfer of title.
Keep your name, co-brand with Egen Active, or white-label entirely. We’ll walk you through which works best for your market.
Splits are defined in the partnership terms. You see the numbers before you sign. No hidden ledger, no surprise fees.
House rules, pricing floors, member screening, branded events. You stay in the driver seat on anything that touches your reputation.
No multi-year lock-in. A defined notice period lets either side walk if the partnership stops serving the facility.
You get the same dashboard we do. Real-time revenue, visits, utilization, staff hours. No monthly-PDF theatre.
Who this suits
If your facility sits in one of these buckets, a conversation is usually worth it, even if you eventually decide self-serve is the better path.
Where a swim academy would thrive and the pool is underused outside peak. We bring lifeguards, instructors, swim lessons, and squad training.
Courts, pitches, studios, pools all in one compound with gaps in the calendar. We programme the gaps and bring members who pay to fill them.
Good space, clean floors, but you don’t want to be the one running shifts. We run the operations and layer in classes, coaching, and corporate wellness.
Private facilities that sit empty for most of the day. We unlock controlled guest, resident, and wallet-member access that pays for the upkeep.
You’re constructing something and don’t have an operating team lined up. We can move in the day you hand over the keys.
Operational but losing money. We take a hard look at the numbers and propose a path, including whether a partnership actually makes sense for you.
How it works
Nothing binding until we’ve both walked through the numbers. The goal of the early calls is to decide whether a partnership actually fits your situation, not to sell you one that doesn’t.
Tell us about the facility: type, location, current state, what you’re hoping for. A two-minute form. No contract attached.
We tour the facility (or the plans, for new builds), run the numbers with you, and understand what a good outcome looks like from your seat.
Every partnership is different. We draft a term sheet covering who does what, branding, revenue split, staff, notice period, and KPIs. You redline it until it fits.
Our team deploys, software goes live, programs launch, marketing flips on. Typically four to eight weeks from signed terms to first booking under the partnership.
Economics
A swim academy’s numbers are not a gym’s numbers, and a new build is not a turnaround. On the call we’ll show you the actual structure we use for facilities like yours: what we invest, what stays with you, how the revenue split is calibrated, and at what point each side starts to benefit.
If the numbers don’t work for you, we’ll say so early. If they don’t work for us, we’ll say that too. No one signs anything that doesn’t clearly beat running it on your own.
Honest answers
If yours isn’t here, ask on the inquiry form or by email. We reply to every one, even the ones that end with “thanks, not for us.”
Usually no. The standard structure is a defined revenue share: we earn from the facility’s revenue and from the academy programs we run there. We’ll be explicit on the numbers before you sign anything.
No. Keep your name, co-brand with Egen Active to signal the network and programs, or white-label entirely. We’ll recommend what actually helps your market, not what pushes our logo.
Depends on the partnership. Sometimes we integrate your team and train them on the operating system. Sometimes we bring in a specialised team. It’s negotiated per facility and handled with care. Nobody gets blindsided.
Yes. Members who joined through you remain on your side of the ledger. Members who arrive through the Egen Active network or our programs come into the same facility. Everyone benefits from the mixed population.
A defined notice period is written into every term sheet — typically 90 days — so either side can exit cleanly. You keep your facility, your members, and your data. No hostage scenarios.
Yes. That’s a lighter partnership we also offer: you stay in charge of operations, and we bring our instructors, programs, and members onto your schedule. Tell us on the form if that’s the shape you want.
Typical timeline is four to eight weeks from signed terms. Faster if the facility is already operational; slightly longer for new builds or turnarounds.
We can walk you through current partners on the call and, where the other side has agreed, put you in touch for an honest reference conversation.
Ready when you are
Two minutes on the inquiry form, a short call, and a clear term sheet. If there’s a fit, we’ll both know quickly.
Partnership terms tailored per facility. Your data, ownership, and brand always stay yours.